Why Study Marketing? Lesson 1 #24

What's Your Brand? 

Discuss:
1.  Do you have your own brand?  
2.  What is it that others think of you?  Responsible? fun? smart?   

Later we will talk about YOUR brand, but this idea of "brand" gets us thinking about the impact of marketing.

You may be wondering... "What exactly is marketing?"

The American Marketing Association changed its official definition of marketing in 2007.  Read the AMA's 2004 definition:

2004- Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.  

Now read  the AMA's 2007 definition of marketing:

2007- Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Class Question: How does the 2007 definition differ from the 2004 definition?

"Marketing is no longer a function - it is an educational process." AMA quote to students...


 

What Does a Marketer Do? 


How Does Marketing Impact Business?  Read the article found in this link about Sticks and Stones then answer a few questions.  At some point in the reading click on the link to "Sticks and Stones" from the article to visit their site.

The following questions are related to the article on "Sticks and Stones".  
Send the answers to the two questions below to me at julie6davis@gmail.com.  In the subject line put your name and "Sticks and Stones".


1.  In paragraph #7, Jera Deal says she sees herself as the company's target market.  What do you think that means?


2.  How did the Deals get the word out about their company?


Assignment:
Back to the question "What is YOUR Brand?" 
Sometimes you just meet someone and they want to know about you.  Watch this video to learn "tell me about yourself" if you are in a job interview.

 

1.  Create your personal elevator speech on the bottom of your paper.   Put your name and "elevator speech" as the assignment name.  You wouldn't have much time in an elevator, so your speech should be no more than 4-5 sentences.