The Scope of Marketing Lesson 2 #2

Marketing and Management 1: Principles
Standard 2:  Describe each marketing core function and supply examples of how each of these functions support the marketing concept.

Marketing is All Around You
You already know a lot bout marketing because it is all around you.  You've been a consumer for several years.  You've made decisions about products you like and don't like.

Group Think:
1. When have you been influenced by marketing?
2.  See how many types of advertising you can think of:
3.  Why do you think there are so many types of marketing?
4.  Think about the last few purchases you made.  Why did you choose to buy your last purchase?

Remember the AMA's definition of marketing?   Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

To achieve this, it involves the process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers.  This is the scope of marketing!

Discuss:
1. What is the difference between goods and services?
2. Give some examples of how ideas can be sold.

In order for you to go from not having these ideas, goods or services to obtaining them, there are 7 core functions of marketing that are involved to get them to you.

marketing information management, market planning, product/service management, pricing, promotion, channel management (distribution), selling

Assignments: 
1.  Use the provided graphic organizer to list the functions and their purpose: (See page 8-9 in text book to learn about these functions.)


Group Activity:

2.  Break up into groups of three (3)
Choose a product or service, and research and discuss each of the 7 functions of marketing for that product or service:  Prepare a PowerPoint presentation.  Use the provided evaluation rubric. 

• Channel Management
• Market Planning
• Marketing information management
• Pricing
• Product/service management
• Promotion
• Selling

Be prepared to share with the class next time.

Before We Go

3-2-1:
Write your first name on the post-it note provided and list:
3 things you learned
2 things you have a question about
1 thing you want me to know

Turn in as you put your book away in numerical order on the cart