Group Project:
You have 15 minutes to complete your group project from last class (Research 3 of the 7 core functions used for a particular good or service.)
We will begin presentations today.
The Most Magical Place on Earth!
Safety... Courtesy... Show... Efficiency
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| "Brave" Merida- Princess of Scotland |
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| Davis family meets Anna from "Frozen" |
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| Ariel makes a new friend |
That's CRM! Customer Relationship Management...
Read to Know: (pages 10-11 in textbook)
Definition: The Marketing Concept
"The marketing concept is the idea that a business should strive to satisfy customers' needs and wants while generating a profit for the business."
Notice: The focus is on the customer.
Help me rephrase the definition of the marketing concept in your own words.
Group Discuss:
- Have you ever stopped going to a particular store or using a particular product?
- How do businesses keep their customers?
- What are the seven marketing core functions?
- How do they help a company's market concept?
- Why is it important that everyone in an organization recognize that repeat customers keep a company in business?
- What is CRM?
- How does CRM help businesses employ the marketing concept?
Marketing Case Study:
Read the Johnson & Johnson Target Marketing case study on page 10.
On a sheet of paper answer the following: (remember proper heading)
- Solve the problem in gold
- Give short answers (complete sentences) to the following questions:
- Can you think of any other examples of companies reaching out to customers in the manner that Johnson & Johnson chose to reach out to the Hispanic market?
- Why should a company be very careful when planning marketing strategies designed to appeal to specific ethnic markets?
Teen Spending Power
Forbes Article - How much Financial Power Does Gen Z Have?
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