The Marketing Mix Lesson 5 B #3

Standard 3: Examine the marketing mix; select a product or service and construct a visual representation with details and examples illustrating each of the four P's (product, place, price, and promotion) of that particular product or service.

Objective

• Explain how each component of the marketing mix contributes to successful marketing.

Read on Your Own
Read pages 20 (The Marketing Mix) -23 in your text book.

Class Discussion

1. What are the four basic marketing strategies of the marketing mix?
2. Why would some marketers add a fifth P to the marketing mix?  What would the P stand for?
3. Describe each of the four Ps.

Marketing Mix for a New Juice

• Read the different elements of the 4 Ps.
• Divide into pairs.  With your partner, determine how the 4 Ps might look different if Campbell's was targeting teenagers for it's new juice.
• Once you have suggestions for each, each group will share their ideas.

Review Key Concepts 
Answer questions  #1-5 using complete sentences in a Google doc.  Email to me at julie6davis@gmail.com.